Main Purpose of the Role

In this role, you will focus on driving brand and positioning development, customer engagement, customer acquisition, and expanding social media reach.

You will have a track record of brand development, ideally from within the tech start-up arena, be an expert on measuring the impact of marketing initiatives, and an identifier of cost-effective customer-acquisition channels. You will be responsible for managing the strategic marketing activities of MODX the company and its products and services.

The role is critical to managing a number of common challenges:

• Lack of brand awareness and positioning impacts adoption rates.
• Close coordination between Sales and Marketing is needed to ensure focus is directed to the correct target market.
• High response rates to marketing programs based on optimal targeting, positioning and messaging are essential to building momentum.
• The need for an interface to liaise with target customers, media contacts, analysts and conference organizers that are of high interest in our demographic.
• To reduce sales cycles, compelling product and services solutions are necessary.
• To facilitate high sales win rates, excellent product positioning, pricing and benefits need to be delivered to target markets.

Key Tasks and Responsibilities

Marketing Strategy and Management

• To build a brand and position strategy that establishes a strong distinctive identity and position.
• Create a cohesive strategy and marketing plan to drive key acquisition, retention and business metrics at a monthly level, while driving daily optimization of conversion rates and cost-per-acquisition metrics.
• Test and innovate new acquisition and engagement programs.
• Evaluate the effectiveness of desktop, geo-fenced campaigns, meetups/events, award programs - with an analytical plan to measure success.
• Identify and secure co-marketing and business development opportunities to build reach and awareness.
• Conduct analytics-based funnel studies to determine best approach to acquire and retain users.
• Develop user segmentation models and multi-touch contact strategies through user insights and data analysis.
• Become the lead for all corporate external communication to:
  • Community (with guidance of community heads)
  • Strategic Partners (with guidance from head of partnerships)
  • Customers (prospects and paying)
  • MODX Social Media channels
  • PR agencies
  • Analysts (with collaboration with department heads)
• Company Events (collaboration with department heads)
  • Meetups
  • Speaking functions
  • Conferences
  • MODX Expo
  • Joint events with Softlayer and others

Marketing Communication

• Develop strategies, plans and lead the execution of integrated marketing campaigns across mobile advertising, digital, social media, email, SEM/SEO, partnerships and events that produce ROI positive results.
• Work with agencies and third parties on online media campaign execution including set up, monitoring and mid-campaign optimizations across social media advertising, display advertising and paid search. Drive post-campaign analysis and reporting.
• Manager of MODX.com and MODXCloud.com
  • Content management (creation and publishing, in collaboration with department heads)
  • Design (in collaboration with head of design)
• Tracking Performance
  • Growth of MODX.com/MODXCloud.com (page views etc)
  • Growth of community members
  • Growth of social media members

Product marketing

• Ensure world-class product marketing positioning, messaging and launches. Infuse brand voice in every part of the MODX experience.
• Focus on attracting and winning customers as effectively as possible
• Taking ownership of a product suites from a marketing perspective
  • Clearly defining the target markets, customers, needs and buying cycles
  • Ensuring there is complete consistency and focus on the target market.
• Support the development of core messaging (collaborating with product heads and others)
  • Value proposition
  • Elevator pitch
  • Detailed product descriptions
  • Product presentations
  • Product demonstrations
  • White papers and case studies
  • Comparisons with competitors

Desired Skills & Experience

• A minimum of 5 years experience within a b2b or consumer focused high-tech, software or cloud services/SaaS/PaaS company, ideally in a role where you managed brand and positioning activities. Previous start-up experience a huge plus.
• 5+ years of experience in digital marketing.
• 5+ years of outstanding experience in online and b2b/b2c marketing.
• You should have managed one or more significant multi channel marketing campaigns or new media experiences.
• Deep understanding of email marketing techniques, online advertising strategies, A/B testing, and funnel-based acquisition models.
• Deep analytical capabilities, combined with a flair for creative, breakthrough marketing ideas.
• Owner/CEO mindset: ability to take ownership of an issue and see it through to business outcomes.
• Proven ability to manage teams and lead multiple projects in a fast paced, cross-functional environment.
• Must have hands-on knowledge of web analytics systems
• Outstanding communication skills and ability to translate brand voice into appealing copy.
• Sense of humor.
• Be passionate about technology and new media.
• Professional, self reliant, reliable and extremely well motivated
• BA/BS required, with MBA a plus.

Target sector types where your experiences originate:

• High Tech companies in the b2b or consumer sector
• Content management systems and platforms
• Cloud services based companies
• Software-as-a-Service/Platform-as-a-Service
• Large digital agency

What you’ll get from us

• Become an integral team member of a group committed to growing MODX to be the platform of choice for web designers and creatives by offering great experiences whenever they use our products and services, interact with our support and services division, and communicate with community.
• Great downtown Dallas office location
• Great perks: weekly lunches, unlimited snacks and drinks
• Salary dependent on experience

If this role sounds intriguing, please email your resume to resumes@modx.com, along with a cover letter expressing why you are interested in marketing MODX and our products.