Recently, I wrote about why we built MODX on the idea of creative freedom. It isn’t just about getting away from restrictive tools or outdated ways of thinking about roles and responsibilities. It’s about transforming organizations and freeing them to communicate more effectively, more efficiently.
Much like Quickbooks unshackled many small-businesses from rooms full of bookkeepers, AS/400s and ledgers, MODX makes communicating on the web easy, without having to wait on an overburdened team of expert technologists.
IT Spending Shifts Toward Creative Freedom
Like the transition that occurred in Accounting, there is a growing shift in who chooses technology to power new websites. While it’s likely IT will remain involved in selecting CMSes, Marketing—the communicators for companies—control the website budgets today. Even analysts like Daryle Plummer, Gartner Fellow and Managing VP, agree, “CMOs may have larger IT budgets than CIOs.”
A Skunkworks Success
One example of the many reasons for this shift, occurred at international engineering and construction firm, Bechtel. Several years ago, their Marketing department faced the frustrating fact that their IT department was simply too busy doing enterprise resource planning, malware mitigation and business analytics things to make website updates a priority.
They essentially had to sneak MODX in as a skunkworks project to finally get their message out.
MODX put the management of web content directly into the hands of the people who needed to communicate, without having to go through IT. Marketing got the control of their content, IT had their burden lightened; everyone at Bechtel won.
Regardless of who controls the budgets, Marketers deserve the freedom that MODX brings to communicate at will, unencumbered by outdated processes, complex software or having to rely on third-parties.